Digital Acquisition - Senior Adobe Target Developer
Location: Las Vegas, NV, United States
Date Posted:
Description
Position Summary
Credit One Bank is seeking an experienced Senior Adobe Target Developer who will be responsible for the design, development, quality assurance, and execution of the A/B testing and tag management programs. This role will help eliminate user experience obstacles and allow for better personalization and targeting by leveraging A/B and multivariate testing, digital analytics, and tag management tools.
Summary of Essential Job Functions
- Create and execute tests across CreditOneBank.com visitor paths designed to increase the percentage of visitors who take desired actions
- Measure results against stated objectives, applying a variety of analysis tools to interpret data and identify key patterns and findings
- Support test prioritization and ongoing roadmap of Target improvements
- Support the implementation of JavaScript, validate and debug tag implementation of marketing tags and analytics tracking
- Actively participate in the identification of new ideas by monitoring activity, analyzing performance, identifying areas of improvement, and recommending ways to improve digital conversion rates on a daily basis
- Participate in peer code review sessions, methodically examining code for defects and improvement opportunities, while readily accepting any constructive criticism
- Understand and effectively communicate website or tool limitations with regard to design and development decisions on new requests
- Research new and emerging developments in technology, and feel comfortable proposing solutions based upon these technologies, including educating and informing non-technical colleagues
- Perform other duties as assigned
Position Requirements
- Bachelor's Degree in Marketing, Computer Science, Engineering or a related field
- 3+ years of experience with coding, executing, and monitoring tests using A/B testing platforms like Adobe Target, Optimizely, or other similar platforms
- 2+ years of experience using web analytical tools like Adobe Analytics, Google Analytics, or other web analytics software
- Process-oriented, mindset of continual improvement; a real passion for ingesting and analyzing data, documenting processes with the intent of driving progressive improvements and significant innovation
- Ability to think strategically and see the big picture, analyzing a problem or project from a variety of angles, yet examining specific aspects in significant detail
- Experience with enterprise-level content management (e.g., Adobe Experience Manager) a plus
- Highly passionate individual and a team player, with the ability to wear a MarTech ‘scientist’ hat when working with code and data
- Strong business acumen, combined with a customer-centric approach in identifying, developing, and enabling use cases that truly personalize the digital experience for customers and prospects
- Ability to work independently and manage multiple, time-sensitive deliverables and competing priorities
Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.
