Digital Marketing Associate I
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Location: Las Vegas, NV, United States
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Description
Position Summary
The Digital Marketing Associate will work with internal teams on the implementation and deployment of multi-channel marketing campaigns in the email, mobile app notification, and SMS channels. This team member will be trained on all marketing deployment procedures but will specialize in specific tasks that make up the overall campaign landscape. The ideal candidate will demonstrate a balance of platform knowledge, channel best practices, efficiency implementation, and process optimization.
Summary of Essential Job Functions
- Manage day-to-day activities of the email, mobile app notification, and SMS marketing channels
- Plan and execute the deployment of one-time, recurring, automated, triggered, and multi-channel campaigns
- Build dynamic content and tagging into collateral to track campaigns efficacy and engagement rates
- Create assets in the e-mail platform, including wireframes and templates, dynamic content variables, forms, and landing pages
- Design and build mobile channel marketing campaigns through the configuration of push notifications and in-app automation
- Monitor email deliverability and overall account reputation
- Test e-mail rending for consistency across all e-mail clients (Gmail, Outlook, Yahoo, etc.) and devices (desktop, mobile, tablet)
- Stay up to date with channel best practices, including responsive email development, dynamic content, and mobile engagement strategies
- Maintain high development and production standards, as well as have the ability to work under pressure with tight deadlines
- Participate in and support other digital marketing projects as needed
- Perform other duties as assigned
Position Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Experience in a marketing production role
- Knowledge of HTML, CSS and responsive e-mail design preferred
- Strong proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
- Resourceful problem-solver who quickly gathers information and is comfortable with new or proprietary technologies and concepts
- Understanding of e-mail marketing concepts, metrics, tools, technology, KPIs, and industry best practices, such as deliverability and sender reputation
- Familiarity with regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, accessibility, etc.)
- Must be a results-oriented and highly motivated self-starter who can work independently to manage and prioritize multiple projects simultaneously
- Demonstrate excellent oral and written communication skills, with the ability to interact effectively at all levels of internal teams and external partners
- Excellent organizational skills and a very strong attention to detail
- Highly organized and able to handle multiple projects at once
Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.
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